Meta’s Recent Quest Store Revenue Report Highlights a Stable Yet Sluggish Market

Last month, during the Game Developers Conference, Meta provided some insights into the status of the Quest marketplace. A key point was that content sales on the Quest store have surpassed “over $2 billion.” If this sounds déjà vu, it’s because Meta shared the exact figure more than a year ago.

Since the Quest platform’s debut in 2019, there was remarkable revenue growth, particularly during the era of Quest 2. However, over the past two years, this momentum has noticeably slowed.

Meta occasionally announces financial milestones, like the $2 billion mark cited in September 2023. Fast forward more than a year and a half, and Meta recently used the same $2 billion stat in their latest marketplace update.

It’s fairly safe to deduce that the $3 billion threshold remains unconquered, otherwise, Meta would likely have highlighted that milestone. The most optimistic guess is that revenue from Quest platform sales hovers just under $3 billion as of March 2025—let’s say about $2.9 billion.

By working with this assumption, we can adjust our understanding of the store’s revenue progress. What becomes clear is that after a significant rise in average monthly revenue during the Quest 2 period, growth has largely become static in the age of Quest 3 and Quest 3S.

Meta also touched on some more metrics during their recent update, though details were sparse:

– Total payments increased by about 12% in 2024.
– Customer engagement saw a boost, with users spending 30% more time in VR in 2024 compared to the prior year.

When reached for further comment about the “over $2 billion” figure cited in both 2023 and 2025, Meta did not respond to Road to VR’s queries.

Viewing the chart, there’s critical context to consider. Quest 2 hit the market in October 2020, right in the midst of the COVID lockdowns, with people eager for new forms of entertainment. It came with a tempting $300 price tag, making it $100 cheaper than its predecessor.

Conversely, Quest 3 launched in October 2023 at a steeper $500. Meta heavily pushed its mixed reality features which, at launch, weren’t quite the game-changer they were marketed as.

Recognizing that sales of the pricier Quest 3 were lagging behind the more economical Quest 2, Meta introduced the Quest 3S in October 2024, returning to the appealing $300 price point. Additionally, the company permanently reduced the cost of the larger 512GB Quest 3 model from $650 to $500.

It’s only been about half a year since the launch of Quest 3S and the price cut for Quest 3, so only time will tell if these strategies will steer growth in Quest platform spending. Moreover, recent tariffs introduced by the Trump administration could disrupt Meta’s pricing plans.

Beyond pricing and product offerings, Meta revealed a significant demographic shift among their user base, which is reshaping the Quest store landscape. Notably, newer, younger users are increasingly favoring free-to-play games over premium ones.