In the fast-evolving world of mixed reality, Play for Dream, based in China, is making waves with its new MR headset. Often dubbed a “Vision Pro knock-off” due to its striking resemblance to Apple’s device, this standalone MR headset is starting to prove it’s more than just a similar facade. A former engineer from Quest has praised it for its execution, highlighting its potential in the MR landscape.
Currently, the headset operates on a custom version of Android, but Play for Dream has its eyes set on adopting Google’s Android XR as its operating system in the future. While the timeline for this switch remains uncertain, discussions are ongoing. It’s not yet clear whether existing headsets will receive this update or if it’s slated for future releases.
With a price tag of $1,900 and a planned launch at the end of the month, it’s unlikely that Android XR will be implemented before then. Particularly since Samsung’s Project Moohan is slated to be the first headset with Android XR, and its release date is still under wraps.
While Play for Dream is quite established in China, it hasn’t yet gained much traction in the United States. Founded in 2020 by Huang Feng, a notable figure also behind Wanyoo Esports and the gaming platform Bixin, the company is making strides to change that reputational gap.
In terms of leadership, they have a robust team with Chairman Zong Yuan and CTO Yue Fei joining Huang Feng. With over 200 employees and zero reliance on outside investment, Play for Dream is gearing up to compete in the burgeoning US XR market.
Addressing the similarities to Apple’s Vision Pro, a company representative explained, “We weren’t aiming to be Apple’s direct competitor. Inspired by its groundbreaking design, our focus was on developing an Android-based device that embodies our vision and innovations.”
Unlike the Vision Pro, Play for Dream’s headset will feature motion controllers. Further establishing its foothold, Play for Dream launched a Kickstarter campaign in September 2024, raising approximately $300,000 from 215 supporters. These initial backers are already receiving their headsets, with a broader release anticipated by the end of March.
It’s worth noting the headset’s initial Kickstarter price was $1,200, which has now increased to $1,900 as they prepare for a wider market distribution.
